| 1 · 09 | Advertising/Ambient: UPS Express Delivery - Speed installations |
Advertising Agency: Ogilvy & Mather Jakarta, Indonesia
Creative Directors: Gary Caulfield, Millaty Ismail, Alfa Aphrodita
Copywriters: Gary Caulfield, Stevie Sulaiman
Art Directors: Nicholas Kosasih, Alfa Aphrodita
Photographers: Handri Karya, Heru Suryoke. Prop
| 1 · 09 | Advertising/Ambient: Post-it - Grand Central Station exhibit |
Celebrating 'Ideas That Stick,' Television star Angela Kinsey partners with post-it brand and publicolor to unveil world's largest Artistic billboard MADE OF post-it Super Sticky Notes
Source: AOTW, http://adsoftheworld.com/media/ambient/postit_grand_central_station_exhibit?size=_original| 26 · 08 | Infographic: History of Social Games |
Source: Jon Radoff's Internet Wonderland, http://radoff.com/blog/2010/05/24/history-social-games/
| 25 · 08 | RFID Bracelet Brings Facebook To The Real World |
Visitors at the Coca Cola Village Amusement Park in Israel got a taste of Facebook in the real world when they were handed RFID-enabled Facebook bracelets. These bracelets allowed people to login into their Facebook accounts and then “like” the various attractions and recreational activities in the amusement park that would show up on their Facebook profiles. And since “tagging” is a big feature in Facebook, all the visitors had to do was flash their bracelets when the resident photographer takes their photo which would auto-tag them in the uploaded image on Facebook.
Watch a video about the project here.
via PSFK and The Daily What
Source: http://www.psfk.com/2010/08/rfid-bracelet-brings-facebook-to-the-real-world.html
| 4 · 08 | Advertising/Print: McDonald’s: Veggieburger |
Advertising Agency: Neue Digitale/Razorfish, Berlin, Germany
Creative Director: René Lamberti
Art Director: Mauricio Franicevich Garcia
Copywriter: Alexander Ardelean
Photographer: Jo Kirchherr c/o Banrap Photographers
| 3 · 08 | Advertising/Online: Heineken - Enjoy Heineken Responsibly, Know The Signs |
Check out the site: http://knowthesigns.heineken.com/buzztoolkit
After the success of last year's Enjoy Heineken Responsibly campaign, Heineken continues talking about the signs people start to show when they've had one too many.
It seems that wherever you live, everyone knows someone that might go too far on a night out and transforms into an embarrassing character. Last year we defined these characters as The Crier, The Fighter, The Sleeper, The Exhibitionist, The Groper and this year we have two new ones, which have been created based on your feedback: The Flirt and The Stumbler.
If you want to know the signs and want to prevent such a character from ruining the night for you and your friends, have a look at the three videos:
The Flirt:
The Fighter: http://www.youtube.com/user/knowthesigns2#p/f/1/bqItNRSCN6c
The Stumbler: http://www.youtube.com/user/knowthesigns2#p/f/2/qTV2c7qtivA
On a night out we provide you with tools to use all night long: before (the Know The Signs website), during (with the iPhone "Breathalyzer") and after (with the "Tag of Shame" social network application). With these tools you can connect with your friends and share opinions about self-awareness on a night out and in that sense Heineken is enabling a conversation between friends.
All the above can be found in the buzz toolkit at http://knowthesigns.heineken.com/buzztoolkit/. In the toolkit you'll find an extensive description of the campaign, visuals, the new Heineken logo and more background information. All elements may be used freely on your own website, blog or social community profile.
Source: AOTW, http://adsoftheworld.com/media/online/heineken_enjoy_heineken_responsibly_know_the_signs?size=_original35 years old, born in Düsseldorf, Germany. Working as Strategic Planner at KONTRAST Communication Services in Düsseldorf. KONTRAST is one of Germany's biggest privately owned and accredited full service marketing agency.
All images, illustrations, advertisements, products, brands, trademarks, logos, etc. cited in this blog belong to their respective owners. I assume no liability whatsover on these. I don't get any money or any advantage by making such a reference or link.
