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| Planning in process. No sacred cows. |
| 11 · 07 | Advertising/Print: IKEA - Store Opening Berlin-Lichtenberg |
Advertising Agency: Grabarz & Partner Werbeagentur, Hamburg, Germany
Executive Creative Director: Ralf Heuel
Creative Directors: Tom Hauser, Dirk Siebenhaar
Art Directors: Tim Hartwig, Djik Ouchiian, Stefan Schoembs
Copywriters: Ole Lisberg, Martin Grass, Tom Hauser
Advertiser's Supervisors: Claudia Willvonseder, Gerrit Kaminski
Account Supervisors: Denise Ewald, Thomas Canzer, Laura Becker
35 years old, born in Düsseldorf, Germany. Working as Strategic Planner at KONTRAST Communication Services in Düsseldorf. KONTRAST is one of Germany's biggest privately owned and accredited full service marketing agencies.
"Both planners and creatives drink from the well of inspiration. But planners piss in it first."
"The job of a creative is to create. The job of a planner is to inspire that creativity, to guide it, to nurture it."
Tod Norman
"Planners are involved and integrated in the creation of marketing strategy and ads. Their responsibility is to bring the consumer to the forefront of the process and to inspire the team to work with the consumer in mind. The planner has a point of view about the consumer and is not shy about expressing it."
Fortini-Campbell
"No sacred cows. Get beyond all the subjectivity to achieve open and honest perspective. Everything’s on the table."
Steve Tobak
Contributed by Christian Paul Stobbe
All images, illustrations, advertisements, products, brands, trademarks, logos, etc. cited in this blog belong to their respective owners. I assume no liability whatsover on these. I don't get any money or any advantage by making such a reference or link.
Verantwortlich für den Inhalt nach §55 Abs. 2 RStV und Angaben gemäß §5 TMG:
Chrisitian Stobbe
Liebfrauenstrasse 39
40591 Düsseldorf
Kontakt:
Telefon: +49-178-7264249
Telefax: +49-3212-1076525
E-Mail: christianstobbe@googlemail.com
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