| 25 · 08 | Infographic: Where the Stuff on the Internet Comes From |
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| Planning in process. No sacred cows. |
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About
35 years old, born in Düsseldorf, Germany. Working as Strategic Planner at KONTRAST Communication Services in Düsseldorf. KONTRAST is one of Germany's biggest privately owned and accredited full service marketing agencies.
"Both planners and creatives drink from the well of inspiration. But planners piss in it first."
"The job of a creative is to create. The job of a planner is to inspire that creativity, to guide it, to nurture it."
Tod Norman
"Planners are involved and integrated in the creation of marketing strategy and ads. Their responsibility is to bring the consumer to the forefront of the process and to inspire the team to work with the consumer in mind. The planner has a point of view about the consumer and is not shy about expressing it."
Fortini-Campbell
"No sacred cows. Get beyond all the subjectivity to achieve open and honest perspective. Everything’s on the table."
Steve Tobak
Contributed by Christian Paul Stobbe
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Resources
- PSFK
- Post Advertising
- Branding Strategy Insider
- InfluxBranding
- Russell Davies, Head of Planning at Ogilvy
- Thomas Crampton - Social Media in China and Asia
- Ads of the World
- I Believe in Advertising
- Joe La Pompe advertising, publicité
- Advertising Age
- Brand Republic
- brandchannel.com | always branding. always on.
- New Retail Blog | Insights and inspiration for the New Retail world
- UX Magazine
- TheDieline.com - Package Design Blog
- Co.Design
- eMarketer
- paidContent
- Mobile Marketer
- Mobile Marketing Watch
- Seth Godin's Blog
- CARTA
- Indiskretion Ehrensache
- kress.de
- new business
- DWDL.de
- Meedia
- Was mit Medien
- Turi2
- Mashable
- TNW Social Media
- Markus Eckartz
- iPhone Photography
- bickr | The iPhone photography blog
- TechCrunch
- Visual News
- The Infographics Showcase
- Too Many Notes | Notes on social media, AdMarPR, tech and gaming
- creativebits
- Engadget
- Medgadget
- GOOD.is
- BuzzFeed
- Skatter Tech
- Lifehacker
- Nerdcore
Disclaimer
All images, illustrations, advertisements, products, brands, trademarks, logos, etc. cited in this blog belong to their respective owners. I assume no liability whatsover on these. I don't get any money or any advantage by making such a reference or link.
Impressum
Verantwortlich für den Inhalt nach §55 Abs. 2 RStV und Angaben gemäß §5 TMG:
Chrisitian Stobbe
Liebfrauenstrasse 39
40591 Düsseldorf
Kontakt:
Telefon: +49-178-7264249
Telefax: +49-3212-1076525
E-Mail: christianstobbe@googlemail.com
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